Toxic - Meat’s ninth collection – takes a dark turn from their usually positive message and decides instead to make a statement on the worries of our generation. The consistent fear and confusion; fake news; false celebrities; global warming threats; everything seems as hopeless and disjointed as a Black Mirror episode. However, a sense of bold confidence underpins the collection, as the disenfranchised and abandoned are powerful together. The collection includes carefully created durable, quality, easy-to-wear pieces which can be be mix&matched, for which has become a signature style for the brand. Every piece has been made in contrasting toxic yellow and oil black, which uniform will you choose? The MEAT branding takes a switch up as it’s logo change and colour palette nods to the branding of large oil companies. Shapes within the collection pay homage to the brand’s designers youth and projects them into the future. Silhouettes and design features are drawn from the skateparks and raves that they frequented.
Meat launched the collection with a collaborative TOXIC show with the music artist Astrid Gnosis at the world famous fetish club Torture Garden and a special campaign shot by Hannah Diamond with Astrid. The taste of burnt rubber will linger in your mouth.