Meat is the new collaborative fashion venture of London based designers Bo Claridge and Alis Pelleschi. Specialising in rubber wear, the brand was born out of their belief that the material could transcend fetish-wear clichés. Reflecting the pair’s backgrounds as digital natives, Meat is a brand fully in tune with the Internet. Not only in the inspiration they draw from online culture, but also in their adoptions of the Internet as a presentation platform in itself. The Ideology of Meat is to constantly evolve and reinvent itself with every season. The aim is that each collection should offer up not only a set of clothes, but also a set of ideas that create a worldview as key to the pieces as the fabric they are cut on.