COLLECTIONS > AW13 BELIEVE

AW13: BELIEVE, the new collection from Alis Pelleschi and Bo Claridge’s latex brand MEAT see’s them shift their focus from sexual empowerment to empowerment through knowledge. Designed for women of all ages who are taking control of their destiny’s, their careers, their environment and the technology that surrounds them through their commitment to continual learning. This season silhouettes become more sophisticated and the colour palette more minimal as MEAT re imagines the power suit through black and white latex dress pieces. Print and typography references are made in the print to hyper branded culture, with the Meat logo used as a repeated motif within the collection (alongside slogans such as ‘Born to Succeed’, Education is Power’ and ‘Expand Your Brain’), enforcing the sense that MEAT is not just the name you read on the clothing label, but an ideology of empowerment and positivity in itself. Like the collection says, all you have to do is believe…